Little Black Dress Initiative

Poverty Hurts Us All

The Junior League of Richmond is proud to announce the launch of its inaugural

Little Black Dress Initative

April 3-7, 2017

Read our Press Release Here

 Contribute Here

  • The Little Black Dress Initiative is a poverty awareness campaign.
  • You will notice our advocates wearing the same black dress for five straight days.
  • What does wearing the same black dress every day for five days mean?  It means experiencing first hand the lack of choices people in poverty face.
  • Poverty is defined as the lack of means necessary to meet basic needs such as food, clothing, and shelter--having to face tough choices on what to eat each day or how to pay all the bills.
  • In Richmond, 25% of residents live below the federal poverty threshold --second highest in Virginia.
    • 40% of school age children in Richmond live in poverty.
    • 75% of students qualify for free lunch.
  • Your donation allows the Junior League of Richmond to paint playground educational maps at six Richmond Public Elementary Schools as well as provide hygiene and snack kits.  
  • These maps represent community, investment and education giving our students somewhere to learn and interact.

     Our goal is to raise at least $11,880--poverty level for one person. 

The best way to combat poverty is focusing on education and investing in our schools.

Please consider being a part of the this impactful initiative by making a donation today. 

To learn more about how poverty hurts us all,

visit our YouTube Channel for a special video by clicking here