Little Black Dress Initiative

In response to the COVID-19 outbreak, the Junior league of Richmond has cancelled or postponed all official Junior League of Richmond activities occurring between March 13, 2020 and April 13, 2020. Our LBDI campaign will be postponed until further notice. Thank you for understanding our commitment to our members and community. 

The Little Black Dress Initiative is a poverty awareness campaign:

The Little Black Dress Initiative (#LBDI) is a week-long awareness and fundraising campaign that harnesses the power of social media and doing something “a little different” in order to educate people about local issues that Leagues work on in their communities.

In Richmond, our LBDI will underscore our new focus of “Women Helping Women” and raise awareness about women in poverty in Richmond. This year’s funds will go to the Junior League of Richmond’s Annual Fund which helps support our League’s programming around “Women Helping Women.” Our goal is to raise $25,000 for our Annual Fund through the 2020 LBDI.

Junior League of Richmond LBDI Advocates wear the same black dress or outfit for five consecutive days to illustrate the restrictions poverty places on choices, opportunities, and access to resources. By wearing a button that reads “Ask Me About My Dress,” they invite dialogue among colleagues, friends, and strangers to raise awareness about women in poverty in Richmond.

This event has been postponed until further notice. 

Started by the Junior League of London in 2014, dozens of Junior Leagues have replicated the Little Black Dress Initiative in their own communities. Learn more about this Association-wide program by visiting this site.



#LBDIJLR on Instagram