Little Black Dress Initiative

The Little Black Dress Initiative is a poverty awareness campaign:

The Little Black Dress Initiative (#LBDI) is a week-long awareness and fundraising campaign that harnesses the power of social media and doing something “a little different” in order to educate people about local issues that Leagues work on in their communities.

In Richmond, our LBDI will underscore our new focus of “Women Helping Women” and raise awareness about women in poverty in Richmond. This year’s funds will go to the Junior League of Richmond’s Annual Fund which helps support our League’s programming around “Women Helping Women.” Our goal is to raise $20,000 for our Annual Fund.

Junior League of Richmond LBDI Advocates wear the same black dress or outfit for five consecutive days and harnesses the power of social media to raise awareness and discuss the issues of poverty, how women are disproportionately impacted by poverty, and the work the Junior League does in these areas. By wearing a button that reads “Ask Me About My Dress”,  they invite dialogue among colleagues, friends, and strangers to raise awareness about women in poverty in Richmond.

This event will occur between November 15-19, 2021.

Started by the Junior League of London in 2014, dozens of Junior Leagues have replicated the Little Black Dress Initiative in their own communities. Learn more about this Association-wide program by visiting this site